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Most organizations never realize their OKRs are failing until it’s too late. Why? Because on the surface, everything looks fine. Dashboards are green, check-ins happen on schedule, and activity is visible. Leaders see motion and assume it means progress. Yet, deep down, execution feels sluggish. Priorities compete rather than collaborate. Meetings multiply without leading to sharper decisions.

You cannot easily count soft impact, but you can measure intangible KRs. It is important to do so because if you don't, you won't know if you're actually improving.

It is time to shift our perspective and embrace the volatility of OKR progress that reflect the reality of our journeys

Are you tired of setting vague goals for your business & struggling to measure success? - Look no further than OKRs!