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You cannot easily count soft impact, but you can measure intangible KRs. It is important to do so because if you don't, you won't know if you're actually improving.

It is time to shift our perspective and embrace the volatility of OKR progress that reflect the reality of our journeys

Most companies focus on OKR Set-up, but while it is paramount to have the right, clear and measurable Objectives & Key Results, it is...