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V2MOM is a goal-setting and execution framework developed by Salesforce. It stands for Vision, Values, Methods, Obstacles, and Measures. It's designed to help organizations define their objectives, align their teams, and track their progress.

Traditional, rigid planning cycles are often too slow to respond to market changes and emerging opportunities. That is where iterative business execution, powered by OKRs, comes in. This approach emphasizes continuous improvement, learning, and adaptation through short cycles and data-driven insights.