Key Benefits of using V2MOM Goal Setting and how to implement it? - Salesforce

V2MOM is a goal-setting and execution framework developed by Salesforce. It stands for Vision, Values, Methods, Obstacles, and Measures. It's designed to help organizations define their objectives, align their teams, and track their progress. Here's a breakdown of each component, how to implement and the key benefits of using V2MOM :

1. Vision as the starting point:

• What it is: The vision is a concise statement describing what you want to achieve. It's your overall goal, your desired future state.

• Implementation:

  • Keep it simple: Aim for a clear, easily understandable statement.

  • Make it inspiring: It should motivate and energize your team.

  • Focus on the "what," not the "how": Avoid getting into specific tactics at this stage.

  • Example: "To be the leading provider of innovative and sustainable energy solutions."

    
    

2. Values as the underlying principles:

• What it is: Values define why your vision is important. They are the principles that guide your decisions and actions.

• Implementation:

  • Identify core beliefs: What's truly important to your organization?

  • Be authentic: Values should reflect your actual behavior.

  • Limit the number: A handful of key values is more effective than a long list.

  • Example: "Integrity, Innovation, Sustainability, Customer Success, Collaboration."

3. Methods to know how to execute:

• What it is: Methods are the how. They are the key strategies and actions you will take to achieve your vision.

• Implementation:

  • Be specific: Outline the major initiatives you will undertake.

  • Prioritize: Focus on the most impactful actions.

  • Assign ownership: Identify who is responsible for each method.

    
    

    Example:

    • "Develop and launch three new renewable energy products."

    • "Expand our market presence in Europe."

    • "Improve customer satisfaction by 15%."

4. Obstacles to brainstorm internal or external issues:

• What it is: Obstacles are the potential challenges and roadblocks that could prevent you from achieving your vision.

• Implementation:

  • Be realistic: Identify potential problems honestly.

  • Prioritize: Focus on the most likely and impactful obstacles.

  • Develop mitigation plans: For each obstacle, consider how you will overcome it.

    
    

    Example:

    • "Competition from established energy providers."

    • "Regulatory hurdles in new markets."

    • "Fluctuations in raw material prices."

5. Measures to track your results:

• What it is: Measures are how you will track your progress and determine if you are successful. They are the quantifiable metrics you will use.

• Implementation:

  • Be specific and measurable: Use numbers and data to track progress.

  • Set targets: Define what success looks like for each measure.

  • Track regularly: Monitor progress and make adjustments as needed.

    
    

    Example:

    • "Increase renewable energy product sales by 20%."

    • "Achieve a 90% customer satisfaction rating."

    • "Reduce carbon emissions by 10%."

Overall Implementation Process:

1. Leadership Alignment: Start with top leadership to define the overall V2MOM for the organization. This ensures everyone is on the same page.

2. Collaboration: Involve different teams and departments in the process. This fosters buy-in and ensures that the V2MOM is relevant to everyone.

3. Communication: Clearly communicate the V2MOM to the entire organization. Everyone should understand the vision, values, methods, obstacles, and measures.

4. Regular Review: Review the V2MOM regularly (e.g., quarterly) to track progress, identify any necessary adjustments, and ensure it remains relevant.

5. Iteration: V2MOM is not a set-it-and-forget-it exercise. Be prepared to iterate and refine it as circumstances change.

6. Cascading V2MOMs: Encourage teams and departments to create their own V2MOMs that align with the overall organizational V2MOM. This helps to ensure that everyone is working towards the same goals.

Key Benefits of Using V2MOM:

• Alignment: Ensures everyone in the organization is working towards the same goals.

• Focus: Helps to prioritize efforts and avoid distractions.

• Transparency: Provides a clear and transparent framework for decision-making.

• Accountability: Makes individuals and teams accountable for their actions.

• Results: Drives tangible results by focusing on key metrics.

Reaching goals together

We can assist you in developing V2MOMs for your organisation with underlying OKRs or KPIs, and performance management systems to drive your organization’s results. 

For more information how to implement OKRs successfully please contact us on transform@asiapmo.com or on our contact form.