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V2MOM is a goal-setting and execution framework developed by Salesforce. It stands for Vision, Values, Methods, Obstacles, and Measures. It's designed to help organizations define their objectives, align their teams, and track their progress.

You're busy putting out fires, managing tasks, and reacting to the latest challenges. But are you actually moving closer to achieve your strategy? This is where the magic of goal setting comes in. Setting effective goals provides direction, motivation, and a clear roadmap for success. It's not just about wishing for a better future; it's about actively creating one.